| Ross Media Relations has earned its 
          spurs in the white-hot cauldron of the dot com boom/bust phenomenon 
          of the past three years - a scenario now converting into a more measured 
          business environment accompanied by more traditional commercial disciplines 
          and requirements. Across both climates there have been significant success 
          stories. 
           
            |  | a student accommodation website that has quickly established 
              itself as the most sophisticated and popular site in the UK |   
            |  | a payment-by-results business consultancy that has made over $1 
              million profit in its first year. |   
            |  | a business continuity company, the first to address the business 
              continuity issues faced by SMEs |   
            |  | a CRM consultancy with the mission of helping corporations achieve 
              a return on the $11 billion invested in CRM |   
            |  | a facilities management recruitment and employment agency and 
              consultancy in its 20th year who is now breaking new ground |  For all of these media relations has been the vital element of the 
          marketing mix. How do we do it?Focus, business nous and hard work
 FocusNo PR frills and bows. We concentrate solely on leveraging 
          the media. Building relationships with key journalists and publications, 
          understanding their agendas and being able to intelligently and objectively 
          discuss business issues with them is paramount to our success.
 Business NousOur high-level, cross-industry and cross-discipline business experience 
          makes it easier to quickly appreciate client business issues and to 
          translate those to effective media solutions.
 Hard Work'Due Diligence' just happens to be a nicely relevant term for our business practices and procedures and how we implement them.
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